Should I register my brand name as a company name or as a trademark?
Should I register my brand name as a company name or as a trademark?
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2They serve different purposes. Company-name registration identifies a corporate entity, while trademark protection is concerned with protecting a mark used to distinguish goods or services.
Registering a company does not automatically give the same protection as registering a trademark. If the brand itself is commercially important, consider trademark protection in the relevant classes.
